By Jordan Bélanger, University of Montreal 

The practice of advertising legal services has long been a subject of ethical debate within the legal profession. Lawyer advertising was traditionally considered professional misconduct, as it was feared that soliciting clients would erode public confidence in the profession. Following increasing competition in the legal market, the prohibition on lawyer advertising was lifted by Canadian regulators in the early 1980’s. In today’s legal market, many practitioners routinely advertise their services through print, broadcast and online media, most notably in Ontario where a number of personal injury law firms make use of mass media advertising campaigns. Such marketing tactics in the area of personal injury law are raising concerns in the legal community, namely that public confidence in the legal profession is being undermined. Continue Reading Personal Injury Law Advertising